I chose the University of Tampa because of its reputation for academic excellence and strong business programs. The Sykes College of Business is well-known for its great curriculum, experienced professors, and focus on practical skills that are essential for success in the real world. UT’s competitive rating was also a major factor in my decision, as I wanted to challenge myself in an environment that would push me to grow both academically and professionally. The campus itself, located in the heart of a vibrant business community, offers unique opportunities for networking and hands-on experiences that I knew would prepare me well for a successful career in marketing.
Course Work
Digital Marketing
Market Research
Buyer Behavior
Global Marketing
Designed to introduce students to digital marketing theory and practical application. It provides a detailed understanding of relevant digital marketing channels and platforms to include Owned, Paid and Earned Digital Media.
A methodological approach to marketing and consumer research problems and opportunities, using both primary and secondary research. Examines the information needs of marketing managers and the use of information for making effective marketing decisions. Covers the marketing research process, including research design, analysis and interpretation, and reporting of findings.
A study of the behavioral science concepts applicable to the consumer decision-making process, such as personality, perception, and group and cultural influences. Emphasis is on how these concepts and characteristics can be used by marketers to develop more effective relationships and strategies.
Prepares students for the global marketing environment by examining marketing in other countries, the marketing implications of cultural and environmental differences, international marketing research, and adaptation of product, price, promotion and distribution decisions to the foreign environment.